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As a mother, you give up so much of yourself to your family.
We want our mums to be able to maintain a level of control both psychologically and physically, and look and feel great while they are doing it. It’s our belief, that as a mum, you should take a little time for yourself: to keep fit and be active so you have the strength and energy to keep on top of being a mum.
Our designs do not scream maternity and are designed for every active woman: style first, maternity second. The structure and function of our garments are designed to make the maternity aspect of each piece discrete, working these aspects into the design rather than them being the feature. The real value of our designs is in being able to wear them during pregnancy, while breast-feeding and well after our mums are getting back into a more normal routine.
EVERYTHING TO US.
WE CELEBRATE MOTHERHOOD.
This isn’t a political statement: instead it is founded in the belief that life shouldn’t just stop when you have a baby.
As mothers ourselves, we want our mums to feel empowered and have options.
To have access to a range of maternity active wear that celebrates them as mothers but also helps them to maintain a sense of self.